How do you tell the story of an inanimate object?

At this stage in their journey, students at Light & Life Academy have already learnt how to light different surfaces, control reflections, and handle the technical complexities and aesthetic aspects of product photography. The next step is understanding how to move beyond — and begin creating images that communicate a brand’s personality.

In conceptual product photography, the question isn’t just how to shoot an object, but why — and for whom. What is the mood of the image? Who is the target audience? What kind of visual language will appeal to them? Is the brand vibrant and youthful, or refined and minimal? Popular and accessible, or positioned as high-end luxury?

These answers shape everything in the frame — from the styling and colour palette to the mood, lensing, lighting, and choice of props. Every detail becomes a deliberate tool to build a story that resonates with the brand’s audience.

The module began with a workshop and demo by Neha Gharat, a stylist and creative director with experience across food, product, and lifestyle photography.